Roger Willoughby is a well-known fishing expert who works as a salesman for Abercrombie & Fitch, at the time an elite outfitter of sporting and excursion goods, particularly noted for its expensive shotguns, fishing rods, fishing boats, and tents. Abigail Page is a brash and flighty public relations woman. Page is determined to secure Willoughby's participation in a prestigious fishing tournament, only to discover that Willoughby is a phony—he's never fished in his life.