Bernardo Puccini (Ezio Greggio), visits the Italian natural food company, owned by his wealthy but hot-tempered father Guido Puccini (Gianfranco Barra) for a work as a food examiner and flavour developer. He is delighted by the taste of a new cream cheese he had asked, which contains no sugar, fat and preservatives. However, it displeases Guido for the lack of sugar, and angrily aruges with his son for additional chemical additives instead of natural substitutes. He then receives a heart attack and is taken to the hospital, along with his old-aged doctor, Dr. Caputo (John Karlsen).