Ebenezer Blackadder (Rowan Atkinson), the Victorian proprietor of a "moustache shop", is the nicest man in England. He is everything that Ebenezer Scrooge was by the end of the original story: generous and kind to everybody, and sensitive to the misery of others. As a result, people take advantage of his kindness—Mrs. Scratchit and an orphan take all his money, and a beadle takes his food. All but Baldrick (Tony Robinson) view him as a victim. His business turns no profit, all his earnings going to charity and to con artists, and he lives a lonely, miserable life.