Student council president Miyuki Shirogane and vice-president Kaguya Shinomiya appear to be the perfect couple. Kaguya is the daughter of a wealthy conglomerate family, and Miyuki is the top student at the school and well-known across the prefecture. Although they like each other, they are too proud to confess their love as they believe whoever does so first would lose. The story follows their many schemes to make the other one confess.