The owner of the Silver Shadow ranch, Maureen McClune (Peggy Moran), runs the Frontier Week rodeo every year, relying on the financial success of the event to support the ranch. The current rodeo is the most profitable in the event's history, but Maureen is told by the rodeo organizers that she must do even better if she hopes to get her contract renewed. Maureen's main competition is Jack Pomeroy (LeRoy Mason), who owns a rival ranch and a local nightclub and gambling house.