Publicity-loving heiress Jill Baxter (Ann Sheridan) returns to Dartmouth College for its Winter Carnival. Years earlier, she had been named Queen of the Carnival. Now, after a divorce from her exotic husband, she revisits Hanover, New Hampshire and reunites with the boyfriend Richard Carlson (actor), now a tweedy professor, that she had dumped for the husband. They flirt and re-find love on the ski slopes and at the parties of the celebration; meanwhile, her young sister hopes to be chosen as carnival queen, Jill's own title while at college.