Sanem is a cheerful and lively young woman who, unlike her older sister Leyla, has been opening up her father's grocery store early each morning, ever since she was a child. When Sanem is forced to look for a real job, she applies to the advertising agency where her sister works. Sanem soon finds herself in the corporate world, and before long, mired in a plot involving the agency boss's two sons: the tall and handsome Can, and the slick and witty Emre.